This motto comes from the British Special Air Service, but most writers recognize this as the catchphrase of author and speaker Bob Mayer. Bob often comes to the Surrey International Writer’s Conference, and he’s the kind of guy who blends into the crowd when it suits him. He tends to hang out at the back of rooms, and people look past him like he’s invisible, even while they feel the pull of his presence. He’s powerful and unobtrusive, like a black hole. And he’s well worth listening to.
I always thought Bob’s publishing motto was about achieving an external goal. I assumed that if I were more aggressive, more dominant, more forceful, I would “win” at getting published. Not until I stepped out into this magazine venture did I understand that the win happens the minute you dare. Winning means trying.
We should be boasting our own success after achieving our kickstarter funding, but on this Remembrance Day weekend, we want to acknowledge the veterans who risked everything. Their success cannot be measured in the win or loss of their battles, but in the courage they took in each step forward. We want to learn from them and honour them; they teach us truly, to dare is to win.